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Franchising is a sales/distribution system which is based on partnership with the objective of promoting sales. The manufacturer, acting as a so-called franchiser, grants partners (distributors) the right to do business with the manufacturer’s products or services in the manufacturer’s name. The manufacturer creates an overall business concept which the manufacturer’s distributors independently implement at their own site or in their own region. The distributor is a legally independent entrepreneur who is responsible for his own operations. Franchising thus unites the advantages of direct distribution (e.g. consistent brand presentation and direct proximity to the market) with the advantages of indirect distribution, e.g. above-average engagement of legally independent sales/distribution partners, the distributors.